About · Palmas, Brazil
Nice to meet you, I'm Hugo.
Designer, advertising professional and photographer. Creative Manager at the Government of the State of Tocantins, Brazil. On the side, I create websites, brands and portraits for professionals.
Working in the creative field of photography, video and design for 8 years.
In communications for the Government of Tocantins
Degrees: Design, Advertising and Communication
Certifications in UX, AI and communication
I started behind the camera.
In 2018 I opened Hugo Alves Fotografia and spent six years photographing business owners and small entrepreneurs, always focused on professional image. At the same time, I produced videos and social media content for Faculdade ITOP.
In 2023 I moved into public communications: I was a designer at the Government of the State of Tocantins and an advertising intern at Fapto, creating visual identities, campaigns, and institutional photos and videos. Since December 2025 I've been Creative Manager at the Government of Tocantins.
Today I combine design, advertising, photography and artificial intelligence to help professionals be seen the right way.Where I've worked.
Creative Manager
Government of the State of Tocantins
Creative leadership of the State Government's communications.
Dec 2025 — present
Designer
Government of the State of Tocantins
Institutional graphic materials, campaigns, social media and print, always within the official visual identity.
May 2023 — Dec 2025
Advertising professional and Designer
Fapto — Foundation for Scientific and Technological Support of Tocantins
Visual identities, campaigns, institutional photography, video shooting and editing.
Dec 2023 — Dec 2025
Professional photographer
Hugo Alves Fotografia · freelance
Sessions for business owners and entrepreneurs, focused on image positioning.
Mar 2018 — Apr 2024
Video producer
Faculdade ITOP
Audiovisual production and social media content.
Jan 2019 — Mar 2022
What I studied.
POSTGRADUATE
Communication Advisory and Management
Faculdade Iguaçu · 2026
BACHELOR'S DEGREE
Advertising
Estácio · 2023 — 2026
ASSOCIATE DEGREE
Graphic Design
UNIASSELVI · 2023 — 2025
What I can do.
01Design
02Communication
03Audiovisual
04Tools
Always learning.
- Foundations of User Experience (UX) DesignGoogle · 2025
- Start the UX Design Process: Empathize, Define, and IdeateGoogle · 2025
- Build Wireframes and Low-Fidelity PrototypesGoogle · 2025
- Conduct UX Research and Test Early ConceptsGoogle · 2025
- UX Writing para Transformação DigitalEnap · 2025
- Inteligência artificial e personas: acelerando o processo de criaçãoAlura · 2023
- Comunicação persuasiva: habilidades e estratégias para atrair clientesAlura · 2023
- UX Design: elaborando projetos estratégicosAlura · 2023
- E-mail Marketing: da utilização às estratégiasAlura · 2023
- Branding Essencial